Mariya Nurislamova is finest generally known as the co-founder and CEO of Scentbird, the favored membership services billed given that the “Netflix of perfume.” Over the years she has also launched Deck of Scarlet, a direct-to-customer attractiveness model, and Drift, a scent-centered car or truck accent line.
However, by night time she transforms right into a spiritual Instructor, intuitive, channel, artist, and writer—roles mirrored in her prolific YouTube channel “This can be Mariya,” which has amassed more than 102,000 subscribers and functions greater than 1,two hundred video clips. Her spiritual messages blend guided meditations, Electrical power channeling, and cosmic philosophy, attracting a substantial and engaged viewers.
Electronic Presence & Content material
On YouTube, Mariya’s output spans:
Meditations & channeling classes: Centered on chakras, Vitality portals, therapeutic, and quantum manifestation.
Intuitive Q&A videos: Open, individual interactions where she addresses viewers’ deepest thoughts.
Short-kind clips and motivational posts: Shared throughout TikTok, Instagram, and Spotify, contributing to her estimated ~300,000 followers across platforms.
Her cross-platform arrive at helps make her a notable voice in the fashionable spirituality arena.
Entrepreneurial Journey
Even though her spiritual identification thrives on line, her founder persona is rooted in tangible company achievements:
Scentbird (2014–present): A membership design featuring above 800 fragrance selections to ~seven hundred,000 subscribers while in the U.S. and Canada, backed by YC and elevating about $25 million in venture funding.
Deck of Scarlet: A attractiveness membership palette introduced in 2018–19, collaborating with top rated influencers to supply curated makeup kits below $thirty every two months.
Drift: A seamless nod to her scent-obsessed branding, offering fragrance methods to motor vehicles.
Her entrepreneurial increase has become broadly covered by business retailers for example Inc. and Makeup.com, highlighting her rags-to-riches immigrant story and early enthusiasm for fragrances.
The Awakening: Spiritual Transform in 2018
In 2018, Mariya skilled what she describes for a spiritual awakening—marked by impetus towards angelic channeling, visions, and intuitive “downloads.” Quickly immediately after, she launched her spirituality-targeted content across YouTube, Instagram, and TikTok.
Because then, her written content has delved into:
Residing in “the Matrix”, a simulated truth framework.
Therapeutic by using Power, which include promises like self-therapeutic cancer or AIDS and processing miscarriage being a karmic preference.
Interstellar beings and ancestral karmic trauma—including associations of black hair or crooked teeth with further spiritual indicating.
These superior-assertion beliefs ultimately collided with her general public profile.
Controversies & Community Backlash
By mid-2024, Mariya’s spiritual content material started to conflict with her company picture. The Company of Manner claimed on subscribers, influencers, as well as interior mirrored makes raising alarms immediately after getting statements about mariya nurislamova Hitler being a Trainer of “3D planet warfare,” denials of sickness, and crystal divination—all underneath Mariya’s real name.
Noteworthy critics:
YouTuber Keya’s Planet and Zachary Michael mentioned they’d no longer collaborate with Scentbird.
Reddit threads like r/BeautyGuruChatter have openly identified as out her pseudoscientific promises and questioned the quality of Scentbird’s support.
Despite the backlash, Mariya insists she keeps her identities unique and stands by her spiritual mission, unbowed by force to remove articles .
Strengths & Strategic Deserves
1. Authentic Dual Persona
Mariya’s mixture of tech entrepreneurship and spiritual instructing is unheard of among her friends. It provides:
An authentic private model that resonates with people looking for further connections.
Diversified profits streams throughout retreat functions ($one,111 to $one hundred twenty five,000) and personal channeling classes.
2. Scale & Influence
Business enterprise growth: Scentbird stories forty five–50% YoY expansion considering the fact that 2022, profitability considering that 2019, with once-a-year revenues surpassing $one hundred million.
Cultural visibility: Her spiritual channel garners a huge selection of thousands of views for each video, creating viral cultural presence.
3. Faithful Group
About one,200 video clips and steady uploads have built a cult-like pursuing of seekers open up to her Power-primarily based and mystical offerings.
Emerging Hazards & Identification Worries
Manufacturer Standing Threat
Investors, staff members, and customers could see Mariya’s metaphysical claims as off-Placing, likely eroding manufacturer believe in.
Articles Moderation & Liability
Daring claims in well being and spirituality may invite social-System warnings, regulatory scrutiny, or debates about moral duty in influence.
Stakeholder Confusion
Irrespective of her assurances, traders continue to be mostly unaware of her spiritual identity. Any perceived misalignment could strain stakeholder confidence.
Path Ahead: Navigating Dual Tracks
Clearer Boundaries
Mariya could possibly compartmentalize her spiritual and small business worlds far more correctly—preserving spiritual content material on individual platforms or less than a pseudonym.
Embracing Convergence
Alternatively, she could lean to the fusion—integrating wellness components into her models (e.g., a Scentbird scent + meditation bundle).
Refining Messaging
By grounding her much more ethereal information with evidenced-primarily based steering, she could increase her foundation when minimizing alienation.
Closing Views
Mariya Nurislamova stands in a unusual intersection—wherever enterprise‑grade entrepreneurship satisfies spiritual authority. She has crafted a scalable, lucrative organization empire, even though capturing the imaginations of digital-age spiritual seekers.
However this extremely duality is her greatest asset and biggest obstacle. The mystic along with the CEO co-exist in a single individual, making friction. How Mariya navigates this frontier—possibly by distinguishing her voices or by harmonizing them—will define her long term legacy.
Will Scentbird remain a fragrance staple with neutral branding?
Will her spiritual mission evolve right into a mainstream wellness motion?
Can these paths co-exist, or will a person eclipse another?
This resonates for a cautionary tale in our age of founder transparency: When beliefs are public, ambition and authenticity stroll a fine line.
Briefly, Mariya Nurislamova is no standard CEO. She's a visionary entrepreneur, a channel for spiritual messages, and a cultural figure navigating the messy overlap of organization and belief. Her upcoming moves may perhaps chart new territory—not just in fragrance, but in how small business leaders condition their identities within the digital spiritual age.